Weber Plywood & Lumber Co. to operate as Sierra Forest Products in the Southern California market: Delivering the Difference together
Nov 1, 2023
A leading distributor of hardwood lumber and panel products, Sierra Forest Products Inc. carries the Weber Plywood & Lumber Co. legacy forward under the Sierra brand, reaffirming their commitment to Delivering the Difference each day within the Southern California market.
[California, November 1, 2023] - Sierra Forest Products Inc., a leading distributor of hardwood lumber and panel products, is thrilled to unveil a significant development within the Southern California market. Effective today, November 1st, 2023, Weber Plywood & Lumber Co., acquired in 2022, will operate under the Sierra Forest Products brand.
Sierra Forest Products is part of the UCS Forest Group of Companies, which includes Upper Canada Forest Products in Canada, UCS Global internationally, and A&M Wood Specialty in Ontario, Canada. For over 37 years, Sierra has served U.S. customers with facilities in Los Angeles (Chino), Chicago, Salt Lake City, St. George, Boise, Seattle, Coeur D'Alene, Portland, and Denver.
This strategic decision to bring Weber Plywood under the Sierra brand marks a pivotal moment in the company’s history, emphasizing its commitment to growth, innovation, and exceptional service in the California market. The team in Tustin will operate as the Orange County branch, working alongside the Chino branch of Sierra Forest Products, California Division. This move is a symbol of Sierra’s forward-thinking approach to an evolving industry landscape.
“Our teammates in Orange County are excited to embark on this transition as Sierra Forest Products. Together, we will continue delivering high-quality products and exceptional customer care and we look forward to forging a stronger, unified path in the market,” remarked Jason Brown, Division Manager, Southern California.
A seamless transition is to be expected throughout this period of change, one that upholds the core values of Sierra: Professionalism, Integrity, Commitment, Innovation and Sustainability. Moving forward as a united brand, Sierra will continue Delivering the Difference each day.
Visit Sierra’s industry leading website at www.sierrafp.com, where customers can explore an extensive selection of high-quality products by type, application or Brand. The website remains a valuable resource for product details, industry news, technical specifications, and customer service.
About UCS Forest Group of Companies:
UCS Forest Group is a leading North American distributor and importer of high-quality hardwood lumber, specialty softwoods, panel products, laminates and exterior products, with over 35 years of customer care in the market. UCS Forest Group seeks to help our customers build their businesses by providing innovative solutions and unparalleled service. UCS Forest Group serves customers as Sierra Forest Products in the U.S. and Upper Canada Forest Products and A&M Wood Specialty in Canada.
Media Contact:
Julia Sims
416 580 6235 | [email protected] | www.sierrafp.com